Blog
Notes on building software that gets found
Practical takes on apps, AI, and getting a business online, from the people who actually build it.
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7 Things You Still Do by Hand That AI Can Do in Seconds
The repetitive busywork that quietly eats your week is exactly what AI handles best. Seven things most small business owners still do by hand, and how to hand them off. Read more
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The First Webcam Was Invented to Watch a Coffee Pot
In 1991, two researchers were tired of walking to an empty coffee pot. Their fix became the world’s first webcam, and a perfect lesson in how good small software gets built. Read more
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How One Line of Code Broke Apple’s Security
One duplicated line of code switched off the security on millions of Apple devices. The goto fail bug, and what it teaches anyone building software. Read more
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The AI Move So Strange the Experts Thought It Was a Glitch
In 2016 a computer made a move so strange the experts thought it was a bug. What AlphaGo’s move 37 teaches about the AI features actually worth building. Read more
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5 Questions Every Founder Asks Before Building an App
The same five questions come up on almost every first call. Honest answers to each, because the goal is not to sell you an app, it is to figure out whether you even need one. Read more
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Why We Call Software Problems ‘Bugs’
A moth taped into a 1947 logbook, but engineers said bugs long before. Why software bugs exist and who should find them first. Read more
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The Quiet Way People Build Real Income Online
The quiet way people build real income online is one small, boring tool that solves a single problem, built honestly and kept alive over time. Read more
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Don’t Automate a Task Until You Time It
The task that annoys you most is rarely the one that costs you most. Time your week first, then automate the one job quietly eating five hours. Read more
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If You Rebuild This Report Every Week, Stop
If your team rebuilds the same weekly report by hand, it is a dashboard waiting to happen. Pick four numbers, put them on one live screen, and win Monday back. Read more
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You Don’t Need a CRM Yet
Lost a deal because a follow-up slipped? You probably don’t need a CRM yet. Here’s the tiny list and one daily screen that fix it without the bloat. Read more
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Your First App Version Should Be Boring
Most apps that never ship died of ambition. Why your first version should be boring, ship one path that works, and let real users tell you what to build next. Read more
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Your App Idea Is Too Big for Version One
Your app idea is too big for version one. Here is how to cut it to the one job people open every week, ship in weeks, and let real users guide the rest. Read more
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Do You Need an App, or Just a Better Website?
Do you need an app, or would a better website do the job cheaper? Five honest questions to tell the difference before you spend a dollar building software. Read more
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You Built an App. Now How Do People Actually Find It?
A great product nobody can find loses to a mediocre one that turns up first. Here is how getting found actually works, and why it starts before launch. Read more
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Custom App or Off-the-Shelf Software? How to Actually Decide
Custom versus off-the-shelf is not about which is better. It is about which fits where you are right now. Here is the question that cuts through it. Read more
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Which AI Features Are Actually Worth Building Into Your App
Every founder wants AI in their app. Here is a plain-English look at the features that pull their weight, the ones that just gather dust, and how we decide. Read more
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What Does It Actually Cost to Build an App in 2026?
If you have ever asked an agency what it costs to build an app, you have probably gotten the same useless answer: “it depends.” It is technically true, but it does not help you plan anything. So let’s do the opposite and actually break it down. The short version A focused, well-built app usually starts… Read more