Getting Found Online
SEO, local search, and getting your business in front of customers.
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Why Is Google Called Google? The Typo Behind the Name
You type it dozens of times a day, but have you ever stopped to ask why Google is called Google? The name looks like it was invented in a lab. It was actually a math word, and, depending on who you ask, a spelling mistake that nobody bothered to fix. The math word behind the…
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Why Is It Always Error 404?
You click a dead link and get an error 404 — but why that number? Here’s what error 404 really means, where the code came from, and the myth about a room at CERN.
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You Built an App. Now How Do People Actually Find It?
A great product nobody can find loses to a mediocre one that turns up first. Here is how getting found actually works, and why it starts before launch.