Small Business Tips
Straight talk for small business owners deciding what to build and why: apps, CRMs, AI and automation, and what is actually worth paying for.
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We Tracked 202 Calls to a Florida Contractor. 62% Never Reached a Person.
We counted 202 calls to a Florida contractor over five and a half months. 62% were missed calls, mostly during working hours. Here is what we found and how to check your own.
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Why We Say Hang Up (and Why Your Callers Still Do)
Early phones hung the earpiece on a hook, which is why we say hang up. Phones changed, but callers didn’t. Here’s what one business’s missed calls showed, and four ways to catch the calls you miss.
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6 AI Services for Small Business Worth Paying For in 2027
Six AI services worth paying for in 2027, from an AI receptionist to custom apps, with starting prices where they exist and the one that pays for itself first.
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Why Is Amazon Called Amazon?
Before it was Amazon, it was “Cadabra” — and it almost became “Relentless.” Here’s why Amazon is called Amazon, and the clever reason the river mattered.
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Which AI Should Your Business Actually Use? (By Job)
There’s more AI than ever. Here’s the plain-English guide to which kind of AI fits which job — writing, numbers, images, support, and automation.
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The Side Project That Paid the Rent
There is a particular kind of tired that comes from watching the same month arrive again, heavier than the last one. I knew it well. I was not trying to build a company or chase some big exit. I just wanted the month to stop feeling so heavy. So one night, instead of refreshing a…
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You Don’t Need a CRM Yet
Lost a deal because a follow-up slipped? You probably don’t need a CRM yet. Here’s the tiny list and one daily screen that fix it without the bloat.
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Do You Need an App, or Just a Better Website?
Do you need an app, or would a better website do the job cheaper? Five honest questions to tell the difference before you spend a dollar building software.