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  • Why Is Google Called Google? The Typo Behind the Name

    Why Is Google Called Google? The Typo Behind the Name

    You type it dozens of times a day, but have you ever stopped to ask why Google is called Google? The name looks like it was invented in a lab. It was actually a math word, and, depending on who you ask, a spelling mistake that nobody bothered to fix. The math word behind the…

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  • Why Is Amazon Called Amazon?

    Why Is Amazon Called Amazon?

    Before it was Amazon, it was “Cadabra” — and it almost became “Relentless.” Here’s why Amazon is called Amazon, and the clever reason the river mattered.

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